The Ronaldo Effect - Digital Sport Marketing Report

While abroad in Barcelona, Spain I took Sports Business in Europe. Our final assignment for the class was to write and design a report inspired by a quote about innovation in sports business. At the time, I was interning at Sant Jordi Hostels in their marketing division. I was inspired by my work in digital marketing and curious about the digital analytics and logistics of Ronaldo's influencer marketing, seeing as he makes more money off of the pitch. I used Canva to design and write a 10-page infographic report on the power of influencer marketing in sports business today.

The Ronaldo Effect.pdf

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